Solution
We told a story of human grit & hustle—and a truck that can keep up. Our campaign, Bilt to Bring It, was Peterbilt’s first use of people in a launch in over 10 years. The pillars of Bilt to Bring It were a print ad, an anthem video and a digital Flipsnack brochure, an approach that combined timeless brand storytelling with a nonlinear marketing experience.