Challenge
As housing costs rise, the dream of homeownership remains out of reach for low-income families. How can we put this in perspective for people who’ve never struggled with access to stable, affordable housing?
Insight
Homeownership opens the door to choice. Deciding what color to paint the living room, cultivating a green thumb, and welcoming a pet to the family are seemingly little freedoms that ladder up to a greater feeling of control.
Solution
Create an interview-style video that empowers a local Habitat family to share their homeownership journey, giving the pubic a glimpse into how opportunity has the power to transform lives, childhoods, and self-worth.