Challenge
Children Believe is a Canadian non-profit that reduces barriers to education in developing countries. But with so many global problems facing Canadians, they’ve begun to lose hope. How can we give them something to believe in again?
Insight
Educating girls globally can help fix some of the world’s biggest problems, including climate change, economic instability and human trafficking.
Solution
Rather than adding yet another “problem” to Canadian’s lists, we positioned Children Believe’s recipients as the solution. A hero video doubles as a rallying cry, while individual videos, starring real recipients, gave Canadians searching for information on global issues an unexpected solution.
