Challenge
How do we excite a game base of over 100 million players about a collaboration between League of Legends and Logitech G?
Insight
The Hextech Magic in League of Legends is a direct parallel to the other-worldly engineering that goes into Logitech G products. These products are “Forged by magic. Tempered by science. Wielded by Champions.”
Solution
We immersed ourselves in the League of Legends world and learned everything we could about the game, its story, and the community of players throughout the world. The resulting “Play with Legends” campaign, consisting of key visuals and copy, animations, and online store assets, leveraged the LoL Champions next to the stunning products, highlighting the idea that when these two worlds collide, magic and engineering are indistinguishable.
