How can we distill Graybar’s complex capabilities into a simple, memorable campaign?
Graybar’s customers have complex, time sensitive needs requiring multi-layered solutions – which often leads to more questions than answers. Customers are pulled in several direction and overwhelmed by decision fatigue when all they really want to focus on is getting their job done.
Through a graphic, modular campaign, we distilled Graybar’s vast capabilities into a simple, memorable message that answered any customer question before it’s asked: “Yep, Graybar does that.” The distinct visual language and memorable hook helped increase awareness and memorability of Graybar as a trusted, reliable partner who always has your back.
