Challenge
How do we create a lasting visceral reaction to a product in a matter of seconds?
Insight
The oddly satisfying trend is turning topics and scenes we’d normally deem embarrassing or even disgusting into compelling content that refuses to be ignored.
Solution
The Unplugged campaign took an established product (pore strips) and a new product line (Rose Quartz + Charcoal) and made both more relevant, using raw, up close and unfiltered imagery that brought all sensory elements into sharp focus.
Results
2.5MM+ aaaaa YouTube views since 1/1/2020