NEW ROOTS URBAN FARM Challenge:How can we raise awareness and mobilize the St. Louis community to support New Roots Urban Farm’s mission through volunteering and engagement? Insight:Urban farming is more than just farming, it’s about growing community. The Solution:Build a cohesive brand identity for New Roots Urban Farm to drive awareness around who they are and how they impact their community. Austin Crudup Design Intern Ayrianna Dixon Strategy Intern Charlotte Garrett Copywriter Intern Danielle Farrell Account Coordinator Natalie Tuttle Social Media Intern Soloman Jackson Design Intern