Challenge:

How can we expand Ride N’ School Supplies’ (RNSS) core audience from car show aficionados to a larger demographic to increase brand awareness, sponsorship, and event attendance?  

Insight:

People are preoccupied with an abundance of other issues, and it’s difficult for someone to care about a cause if they can’t see themselves in it.  

The Solution:

Reboot the RNSS branding and messaging to make their cause accessible to a more diverse audience.