Rewarding Consumers for Their Loyalty

The Challenge

How do we stay competitive among parity products without sacrificing the brand’s premium price point and reputation?

The Insight

‘Belonging’ is more powerful than price and product attributes when it comes to brand loyalty.

The Solution

Change the value proposition from product and price to belonging and membership — by creating a loyalty program that offers tangible, desirable rewards to every consumer for doing what they already love: enjoying ZYN.

The Results


ZYN Rewards can codes in first 90 days


increase in site registrations


increase in webpage views


increase in digital media CTR