ZYN

Rewarding Consumers for Their Loyalty

The Challenge

How do we stay competitive among parity products without sacrificing the brand’s premium price point and reputation?

The Insight

‘Belonging’ is more powerful than price and product attributes when it comes to brand loyalty.

The Solution

Change the value proposition from product and price to belonging and membership — by creating a loyalty program that offers tangible, desirable rewards to every consumer for doing what they already love: enjoying ZYN.

The Results

1MM+

ZYN Rewards can codes in first 90 days

362%

increase in site registrations

179%

increase in webpage views

68%

increase in digital media CTR