Growing A Brand By Opening Hearts and Minds

The Challenge

How can a technology with limited features make a global impact on learning?

The Insight

Children begin to demonstrate bias as young as age three, but more exposure to diverse people, cultures, and ideas early in childhood can reverse it.

The Solution

Introducing Skype-a-Thon, a global digital event that leveraged Skype to knock down the four walls of their classrooms and connect students with other cultures. For 48 hours, thousands of students became the teachers, sharing their own cultures with students across countries and continents, and making Skype a meaningful part of the learning experience.

The Results


countries participated


social impressions


social engagements
raised the funds needed to educate up to


children in need in WE Villages

“New Honor Society is a true extension of my marketing team. They respond quickly to our global needs with strategic approaches that elevate Microsoft to a trusted partner.”

JASON COCKRUM | Director of Marketing Education