Paccar Parts

Thanks for Every Thing

The Challenge

How do we continue to build positive brand momentum and bring more fans into the fold?

The Insight

People don’t realize just how much they have to thank truckers for.

The Solution

A reverential message of appreciation, in the form of an online video, that visually connects the dots by showing how practically everything — and every thing — we consume is thanks to truckers and the trucking industry.

The Results

802K

users reached

1.37M

impressions

10K

engagements

100%

positive comments