Microsoft in Education

Increasing Engagement In Just One Hour

The Challenge

How do we help educators around the world find new ways to use Microsoft technology in the classroom, when they have less and less time to engage?

The Insight

When students have questions, they know where to go. They ask their teachers. But when teachers have a question? It turns out they look to other teachers, too.

The Solution

We help Microsoft connect with educators and administrators all over the world by sharing questions, answers, best practices and ideas in an intense, rapid-fire, hour-long TweetMeet every month. And with 80 pieces of content designed and written each hour, we’ve got the social media blisters to prove it.

The Results


countries participated


different languages
average of


increase in Microsoft Edu brand mentions on TweetMeet days

“New Honor Society is a true extension of my marketing team. They respond quickly to our global needs with strategic approaches that elevate Microsoft to a trusted partner.”

Jason Cockrum | Director of Marketing Education Worldwide