Microsoft Education

VIRTUAL INSPIRATION FOR REAL PRODUCT USAGE

The Challenge

How do we compel hesitant educators to introduce computer science education to their students when the pandemic has already created technology overload?

The Insight

Computer science is often an intimidating subject to introduce to students for educators who themselves have no CS experience.

The Solution

An inspirational three-day virtual event that broke down the computer-language barrier by giving uninitiated educators accessible tools to teach computer science, and inspiration to get their students excited to learn it. Promoting the importance and potential of Microsoft’s computer science learning tools— and streamed globally through YouTube Live—the event featured interviews with professionals in STEM-related fields, including a NASA astronaut, and a series of free computer science lessons from Microsoft. The lessons, designed to lighten the load for educators, included unplugged versions to ensure that every student had an equitable opportunity to participate.

The Results

1.8MM+

video views, globally

32,000+

engagements on social media