Microsoft Education Digital E2

MAKING THE BIGGEST GLOBAL EVENT OF THE YEAR FEEL BIGGER THAN EVER (DIGITALLY)

The Challenge

After over a year of virtual events, how do we make Microsoft EDU’s biggest event of the year feel fresh, exciting and inspiring from the confines of a computer screen?

The Insight

Due to their unique resilience, dedication and hope for the future, educators are still hungry for opportunities to connect and celebrate one another, while advancing their edtech skillsets and incorporating themes like social-emotional learning into their curriculums.

The Solution

Previously an invite-only event, E2 was now open to thousands of educators from all over the world for the first time. To drive viewership and engagement, New Honor Society produced a remote three-day event complete with a special pre-event digital challenge all around the theme of Changemakers in Education. The event included a digital swag kit, inspirational keynotes, guest speakers, 30 professional development breakout sessions, and a red carpet-inspired awards ceremony.

Post-event, a suite of on-demand content was made available so that educators who couldn’t attend live could still benefit. A social media push drove on-demand viewership and increased registration for the MIE (Microsoft Innovative Educator) community.

The Results

The 2021 E2 event outperformed every social KPI vs YAG:

598%

increase in impressions

1,284%

increase in engagements

251%

increase in link clicks

991%

increase in video views

22%

increase in #E2 mentions

96%

increase in #E2 unique users