How do we make a commodity brand relevant to a younger demographic with very little product differentiation?
Millennials place more value on point-of-view than point-of-difference.
We established a brand positioning with a clear point-of-view: That you can never be too dramatic in your love of flavor. That message came to life through a series of overly-dramatic digital films and other share-worthy content.
“The New Honor Society team shows such passion and love for our brand and it pours from them every time I talk with them. Everyone on the team that has touched this brand has done so in such a beautiful, authentic way and their talents are beyond words. I’m truly honored and blessed to have such an amazing partnership with this agency team.”