Taking an Unfiltered Approach to the Skincare Category

The Challenge

How do we create a lasting visceral reaction to a product in a matter of seconds?

The Insight

The oddly satisfying trend is turning topics and scenes we’d normally deem embarrassing or even disgusting into compelling content that refuses to be ignored.

The Solution

The Unplugged campaign took an established product (pore strips) and a new product line (Rose Quartz + Charcoal) and made both more relevant, using raw, up close and unfiltered imagery that brought all sensory elements into sharp focus.