Bankrate

MAKING A POPULAR SERVICE FEEL LIKE A RELATABLE PARTNER

The Challenge

How do you turn an unknown fintech brand into the top-of-mind choice for Millennials, when their biggest competition is a Google search?

The Insight

Most financial companies’ “better me” or “future me” solutions discredit the me I already am today.

The Solution

A national brand campaign — the brand’s first since 1999 — designed to help Millennials who are early into adulting recognize Bankrate as a go-to financial companion by showing that their life’s everyday realities are Bankrate’s everyday jam.

The “For Every Next” campaign shows real-life footage of the moments that lead to big life changes, from heading off to college, to having a new baby, to landing a first job, and positions Bankrate as the first step in every next step.