People aren’t buying what you’re selling

They're following what you're doing. New Honor Society helps brands behave less like brands and more like people, so that their marketing becomes a demonstration of who they are, not just what they sell. 

Brands that behave like people can connect, engage and relate more authentically with audiences, creating long term brand advocates, not just short-term sales.

Think of it as Less Sell, More Soul.

See What We Mean

Art, words and strategy, usually not in that order

We infuse humanity into everything from brand positioning to social media. For some of our clients, we focus on one thing. For others, we do all the things:


Secondary Research | Primary Research | Insights | Planning


Brand DNA | Positioning | Messaging | Visual Identity


Advertising | Design | Social Content | Interactive Digital





When we aren't posing for group photos, our leadership team is in the trenches: digging into our clients' business problems, thinking about new ways to connect with consumers, and helping create the kind of work that makes a difference.


Boutique culture with global scale

Less Sell, More Soul informs the agency culture as well as the marketing approach. We are humble-yet-fearless in the pursuit of marketing that is as good for consumers as it is for the bottom line. Every member of New Honor Society is here because they want to be part of that pursuit, and you can see it in our mission-driven culture, dedication to the work and trusted long-term relationships with client partners.

Because we are part of the IPG network, clients benefit from the nimble, boundary-pushing creativity of a boutique agency, but with the strategic sophistication and global reach of a holding company.


about us

We’d love to hear more about you. Looking for
an agency? A career? A little inspiration?

C O N T A C T  U S