Less Sell More Soul
Marketing can do more than show and tell.
MARKETING CAN GIVE SOMETHING
MEANINGFUL TO AN AUDIENCE.

But first, the brand has to have something meaningful to give.
Not just something people can buy, but something they can buy into.
Our job is to define that something and help brands give it, and live it, every day.
We do it by making things with marketing. Lasting things like identity, content and platforms.
Worlds people want to join.

We are New Honor Society.
Marketing can do more than show and tell.
MARKETING CAN GIVE SOMETHING
MEANINGFUL TO AN AUDIENCE.

But first, the brand has to have something meaningful to give. Not just something people can buy, but something they can buy into. Our job is to define that something and help brands give it, and live it, every day. We do it by making things with marketing. Lasting things like identity, content and platforms. Worlds people want to join.

We are New Honor Society.

Microsoft

Microsoft is dedicated to enhancing learning experiences through technology. When the brand wanted to raise awareness of the importance of music education, we developed a partnership with VH-1 Save The Music, and invited Gavin DeGraw to perform his latest hit single alongside a group of high school students. New Honor Society developed the content and social media execution.

Egglist

Farm to table is close, but yard to table is even closer. Egglist is an app conceived and created by New Honor Society that brings communities together by connecting backyard flock owners with neighbors who want the freshest possible eggs. Incubating now; hatching January 2016 on iOS.

Logitech G

As the gaming industry becomes an increasing part of mainstream sports, Logitech G wanted to demonstrate its authentic connection to true gaming culture. Rather than positioning Logitech G as a gaming accessory, we redefined the role of the brand as an Inspirational Coach, giving pros and enthusiasts the motivation and wisdom they need to win.

Logitech

New Honor Society helped establish a new brand DNA that impacted Logitech’s global organization, moving them from a tech company to a human-centric design company.

Ebay

eBay acquires over a million new users every month, but only 25% of them make a purchase. To turn things around, New Honor Society reimagined eBay’s new user onboarding as a friendly, reassuring tour guide — developing a more approachable web experience to give first-time shoppers the confidence to make that all-important first purchase (and the satisfaction to come back for more).

Dreyer's

Ice cream is more than just a scoop, a cone or a bowl. It can be the catalyst for moments of family togetherness. To inspire Mom to create a little bit of wonder in her everyday life, we launched Dreyer’s Pinterest presence, becoming her go-to resource not only for creative dessert recipes, but for new moments she can share with her family.

Agency
Partners

Holly Aguirre
Holly Aguirre SVP, Co-Managing Director
Harold Blackorby
Harold Blackorby Architect, Director Of Digital Development
Amanda Burch Storyteller
Derek Burr Architect, Studio Director
Meghan Cahill Storyteller
Tracee Champa Cultivator
Andrea Jincks Cultivator
Sudon Choe Storyteller
Margaret Faintich Cultivator
Will Foust Cultivator
Tim Gabris Domestic Affairs, Technology
Holly Gassel Domestic Affairs
Mike Giger VP, Global Client Relations
Loren Zaitz Storyteller
Matt Glarner Storyteller
Helen Griswold Ambassador
Michael Grubb Architect
Rob Hempen Domestic Affairs
Jenny Hill Cultivator
Tamra Hires Architect
Rimante Ivoskaite Cultivator
Mike Mitchell Domestic Affairs
Michelle Murphy Domestic Affairs, Culture
Tom Nations Storyteller
Ian O'Saben Storyteller
Juan Ostos Domestic Affairs
Katie Reuschle Storyteller
Lisa
Schwartzkopf Storyteller
Nicole Seifert Cultivator
Allison Seigel Storyteller
Heidi Singleton ECD, Co-Managing Director
Terry Stewart Storyteller
Zack Swyers Storyteller
Brenna Vaughan Storyteller
Beth Voegtli Domestic Affairs, Talent
Erin Willner Cultivator
Samantha
Weathers Cultivator
Renee White Domestic Affairs, Finance
Jessica White Domestic Affairs, Culture
Becky Wulf Storyteller