New Honor Society
is a creative boutique helping brands attract a following by giving people something to buy into, not just a product to buy.
Less Sell More Soul
 
We are a creative boutique helping brands attract a following by giving people something to buy into, not just a product to buy.

We identify a brand's reason for being and help them talk about it, demonstrate it, and share it: from their company DNA, to their marketing, to their products and services.

Branding
& Identity
Content
Creation
Social Strategy
& Development
Advertising
Digital Strategy
& Development

Microsoft Skypeathon

Children embrace bias as young as age three, but that bias can be prevented or reversed with exposure to diverse people, cultures and ideas. So we leveraged Skype as a means to bring students from around the world closer together, teaching them to be Global Citizens. The Microsoft Skype-A-Thon was a 48-hour virtual classroom event where children became the teachers. From geography to biology to coding, students from around the world shared a part of their own culture with classrooms in other parts of the world through Skype. In those 48 hours, students “traveled” over 3 million virtual miles through Skype connections, surpassing the brand’s goal by 300%. The event generated over 148M impressions and over 10M engagements within the education community alone.

Logitech

New Honor Society helped establish a new brand DNA that impacted Logitech’s global organization, moving them from a tech company to a human-centric design company.

Dreyer's

Ice cream is more than just a scoop, a cone or a bowl. It can be the catalyst for moments of family togetherness. To inspire Mom to create a little bit of wonder in her everyday life, we launched Dreyer’s Pinterest presence, becoming her go-to resource not only for creative dessert recipes, but for new moments she can share with her family.

PBR

While the big beer guys were busy piggybacking onto mainstream holiday seasons, Pabst Blue Ribbon got attention at retail by creating its own set of beer holidays. Displays were secured in key off-premise accounts where no opportunity existed before.

PBRbor Day encouraged guys to “Go Drink A Beer In The Woods.” for a chance to win PBR sleeping bags, backpacks and more.

Pabst Blue Ribbon take-one recipe book gave consumers a reason to take PBR home instead of only drinking it on-premise.

One-Handed Beer Games encouraged at-home usage in summer with iconic, old school games like bocce ball and horseshoes.

Logitech G

As the gaming industry becomes an increasing part of mainstream sports, Logitech G wanted to demonstrate its authentic connection to true gaming culture. Rather than positioning Logitech G as a gaming accessory, we redefined the role of the brand as an Inspirational Coach, giving pros and enthusiasts the motivation and wisdom they need to win. We developed the brand DNA, style guide and integrated campaign, including print, digital, events, in-store and social media.

Affirm

PayPal cofounder, Max Levchin, has a bold new vision for his latest start-up, Affirm: make the banking industry more honest, more ethical, and more accountable to the people it serves. We helped identify and articulate this mission through a brand DNA charter that helps guide company behavior, communication and product development as they continue to grow and evolve.

Ebay

eBay acquires over a million new users every month, but only 25% of them make a purchase. To turn things around, New Honor Society reimagined eBay’s new user onboarding as a friendly, reassuring tour guide — developing a more approachable web experience to give first-time shoppers the confidence to make that all-important first purchase (and the satisfaction to come back for more).

Egglist

Farm to table is close, but yard to table is even closer. Egglist is an app conceived and created by New Honor Society that brings communities together by connecting backyard flock owners with neighbors who want the freshest possible eggs. Give it a wisk in the App Store!

"GREAT BRANDS AREN'T
"JUST GOOD FOR BUSINESS,
"THEY ARE GOOD FOR THE WORLD
"AND THE PEOPLE THEY SERVE."
Heidi Singleton and Holly Aguirre (collectively called "HiHo") have partnered for over 16 years, forming an uncommonly collaborative approach to creative and account service relationships, agency life and client work. As Co-Managing Directors, Holly brings strong business acumen, strategic thinking and client-focused leadership while Heidi is the creative core, ensuring that the work and agency culture lives into the mantra of Less Sell, More Soul.
"GREAT BRANDS AREN'T JUST GOOD FOR BUSINESS, THEY ARE GOOD FOR THE WORLD AND THE PEOPLE THEY SERVE."
Heidi Singleton and Holly Aguirre (collectively called "HiHo") have partnered for over 16 years, forming an uncommonly collaborative approach to creative and account service relationships, agency life and client work. As Co-Managing Directors, Holly brings strong business acumen, strategic thinking and client-focused leadership while Heidi is the creative core, ensuring that the work and agency culture lives into the mantra of Less Sell, More Soul.
Holly Aguirre
Holly Aguirre SVP, Co-Managing Director
Harold Blackorby
Harold Blackorby Architect, Director Of Digital Development
Amanda Burch Storyteller
Derek Burr Architect, Studio Director
Meghan Cahill Storyteller
Tracee Champa Cultivator
Andrea Jincks Cultivator
Sudon Choe Storyteller
Margaret Faintich Cultivator
Tim Gabris Domestic Affairs, Technology
Holly Gassel Domestic Affairs
Mike Giger VP, Global Client Relations
Loren Zaitz Storyteller
Matt Glarner Storyteller
Helen Griswold Ambassador
Michael Grubb Architect
Rob Hempen Domestic Affairs
Jenny Hill Cultivator
Tamra Hires Architect
Rimante Ivoskaite Cultivator
Johannes Loutsch Storyteller
Mike Mitchell Domestic Affairs
Michelle Murphy Domestic Affairs, Culture
Tom Nations Storyteller
Ian O'Saben Storyteller
Juan Ostos Domestic Affairs
Katie Reuschle Storyteller
Dan Sandler VP Global Brand Cultivator
Lisa
Schwartzkopf Storyteller
Nicole Seifert Cultivator
Allison Seigel Storyteller
Heidi Singleton ECD, Co-Managing Director
Terry Stewart Storyteller
Zack Swyers Storyteller
Brenna Vaughan Storyteller
Beth Voegtli Domestic Affairs, Talent
Erin Willner Cultivator
Samantha
Weathers Cultivator
Renee White Domestic Affairs, Finance
Jessica White Domestic Affairs, Culture
Becky Wulf Storyteller